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"The Coaching Lie Everyone Believes"

Why winning isn’t everything—and why it's time coaches build athletes for "LIFE"
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The #1 Thing Youth Athletes Need—And It’s Not More Training
Jun 3 • Brett C
Welcome to tertad content
Apr 23 • Brett C
The Youth Sports Lie: Why ‘Winning’ Is Failing Our Kids"
May 6 • Brett C
"The Myth of the 'Natural Talent'"
May 20 • Brett C
The #1 Thing Youth Athletes Need—And It’s Not More Training
(Spoiler: It’s the way we've come to frame wins, losses, and effort.)
Jun 3 • 
Brett C
"The Myth of the 'Natural Talent'"
The traditional model of youth sports often focuses heavily on identifying and nurturing "top talent" while unintentionally leaving many others behind…
May 20 • 
Brett C
The Youth Sports Lie: Why ‘Winning’ Is Failing Our Kids"
When success is defined solely by competitive outcomes, we risk significant consequences for young athletes. According to the National Alliance for…
May 6 • 
Brett C
Welcome to tertad content
Leaders & coaches build the foundation, the disciplines and the opportunities to grow. Then, we must act directly to support the growth, help iterate…
Apr 23 • 
Brett C
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